The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser or a
registered investment adviser representative; 2. Active as a credentialed professional in the ;nancial services industry for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As de;ned by Five Star Professional,
the wealth manager has not: A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a ;ne; B. Had more than a total of three customer complaints ;led against them [settled or pending]
with any regulatory authority or Five Star Professional’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through
Five Star Professional’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a ;nancial settlement of a customer complaint ;led with a regulatory authority; D. Filed
for personal bankruptcy; E. Been convicted of a felony); 4. Ful;lled their ;rm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate;
8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed
on the ;nal list of Five Star Wealth Managers. Award does not evaluate quality of services provided to clients. Once awarded, wealth managers may purchase additional pro;le ad space or promotional products. The Five Star award is
not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their client’s assets. The inclusion of a wealth manager on the Five Star Wealth
Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment
success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go
to ; vestarprofessional.com. 1,494 Pittsburgh wealth managers were considered for the award; 442 ( 30 percent of candidates) were named 2015 Five Star Wealth Managers.
www.fivestarprofessional.com — FS • 5
Left to right: Back row: Brian Thomson, CPA; John L. Oddo, CPA; Bobby Septak; Lou Mercadante
Front row: Danielle Slacker; Michele Marion; three-year winner Jon Kratsas, CPA; Jenna Kratsas; Adrienne Hixenbaugh; Kimberly Yetter
Photo by Dawn Marie — Moments Ever After Photography
Jon Kratsas, CPA, joined and became president of Mercadante &
Company, P.C. in 2004. Our focus is to understand each client’s unique
goals and use the expertise of our ;rm to help pursue their goals.
We take pride in relationships with generations of clients, spanning
50 years. We are privileged to work with families, entrepreneurs
and executives. Whatever your circumstances, we work with you
personally to help you pursue your ;nancial goals with con;dence.
1121 11th Street | Conway, PA 15027
firstname.lastname@example.org | www.mercadante-cpas.com
• Strategies to improve cash ;ow and the bottom line of your business
• Retirement plan design to fund your visions of retirement*
• Investment advice based on your goals, time horizon and comfort level*
*Jon Kratsas, Registered Representative, Securities offered through H. D. Vest Investment ServicesSM, Member: SIPC, Advisory services are offered through H.D. Vest Advisory ServicesSM,
6333 North State Highway 161, Fourth Floor, Irving, Texas 75038, 972-870-6000. Mercadante & Co. P.C. is not a registered broker/dealer or independent investment advisory firm.
Areas of Focus:
Jon Kratsas of Mercadante & Company, P.C.
We Help Clients Plan and Pursue Their Financial Goals and Dreams